The Mobi Awards honor overall excellence and breakthrough achievement in mobile media, marketing and advertising in the last calendar year. The Mobis are presented by Digiday, the host of the Digiday Mobile Breakfast which includes hundreds of leading mobile media and marketing experts, journalists, insiders, brand execs, publishers, and mobile technology visionaries.
Best Mobile Creative
Best use of the mobile canvas to deliver a mobile creative ad unit or units.
Best Mobile Branding Campaign
Mobile advertising campaign with a purpose to build a brand image, product or service.
Best Mobile Website
Best use of the mobile web to deliver content or branded content.
Mobi Agency of the Year
Most innovative agency using the mobile medium to build their clients brands.Categories
Best Mobile Branding Campaign
Best Mobile/Social Integrated Campaign
Best Location-Based Campaign
Best Mobile Direct Response Campaign
Best Integrated Mobile/Cross Media Campaign
iPad / Tablet Advertising Campaign
Best Mobile Creative
Best Mobile App for Editorial Content
Best Mobile App For Branded Content
Best Mobile App for Ecommerce/Retail
Best Mobile Website
Best Mobile Platform Innovation
Best Mobile Ad Network
Mobi Agency of the Year
2013 Judging Committee
- Steve Ahlberg, vp of advertising solutions & product management, Gannett Digital
- Sarah Amitay, vp, mobile marketing director, Mobext
- David Berkowitz, vp of emerging media, 360i
- Jim Cuene, director of interactive marketing, General Mills
- Kevin Delaney, editor-in-chief, Quartz
- Johnna Marcus, director of mobile & digital store marketing, Sephora
- Chris Miller, chief digital officer, Draftfcb Chicago
- Jonathan Perelman, vp of agency strategy and industry development, BuzzFeed
