Who are The Judges for The Competition?
Judges include industry executives from across the industry.
Can You Explain How The Campaigns are Judged?
All entries are screened by our judging committee and then winnowed down to a list of 3 finalists. The entry brief and any and all creative, web, and technology entries will be viewed by the judges to make sure the entry is evaluated for the medium. The judges are sequestered prior to the event and select the winners during a round table session.
**Please note that if a category does not receive the depth of submissions that the judges warrant necessary to make a decision, the category will be collapsed and entrants will be refunded for that category.
To be eligible for the 2013 Mobi Awards, your entry must have been live and in market between June 28, 2012 to June 28, 2013.
Sarah Amitayvp, director of mobile marketingMobext
Sarah Amitay is the vp, director of mobile marketing for Mobext, the mobile marketing division of Havas Digital. Sarah works with Fortune 500 clients across the automotive, retail, QSR and travel industries developing and deploying mobile marketing campaigns.
Prior to joining the Mobext team, Sarah worked as a senior digital account strategist for a number of agencies in the Boston area, including Digitas, Arnold Worldwide and Hill Holliday. In these roles, she was responsible for establishing digital strategy and managing the go-to-market process for her clients, including General Motors, OnStar, RadioShack, Babies R Us and Liberty Mutual Insurance. In 2005, Sarah joined MobileLime, one of the first U.S.-based companies focused on mobile payment and loyalty solutions. As director of marketing operations, she led the client services team as well as helped to formulate key product lifecycle strategy.
Steve Ahlbergvp of advertising solutions & product managementGannett Digital
In his role, Steve oversees the advertising product and consumer experience for 120+ national and local digital properties, including USATODAY.com. Steve is focused on the mission of changing digital advertising from what has historically been a direct response medium to a platform that helps builds brands and awareness for clients.
David Berkowitzvp of emerging media360i
David Berkowitz is vp of emerging media with digital marketing agency 360i, where he develops social media and mobile marketing programs for Fortune 500 businesses and leading brands such as Kraft, Mattel and Bravo. Prior to 360i, he served as director of marketing for Viewpoint’s rich media advertising group Unicast and marketing firm iCrossing. Previously, with research firm eMarketer, he interviewed 175 executives, authors and analysts on the cutting edge of technology and business.
Jim Cuenedirector of interactive marketingGeneral Mills
Jim Cuene leads the digital marketing Center of Excellence at General Mills. The team is responsible for the digital presence — sites, email programs and social media — for some of the company’s signature brands, including Pillsbury.com and BettyCrocker.com. The team also manages the consumer relationship marketing programs, including database management, email programs and consumer membership programs. The team is also responsible for General Mills’ magazine and book publishing programs. Prior to General Mills, Jim was vp of interactive strategy at Ameriprise Financial, spun off from American Express. At Ameriprise, he led the planning for consumer retention, digital channel optimization strategy, and data & metrics strategy. He joined American Express in 2004, from Ciceron Interactive, where he was president.
Kevin Delaney is editor-in-chief of Quartz, a new global digital business brand from Atlantic Media. Kevin came to Atlantic Media from The Wall Street Journal, where he was most recently managing editor of The Wall Street Journal Online. There he was responsible for the Journal’s digital editorial content and direction amid a period of rapid growth in readership and revenue and successful expansion to new platforms such as the iPad. Prior to that, he spent a decade as a reporter and senior special writer for the Journal. He covered Internet companies including Google, Yahoo and Facebook from the San Francisco bureau, and spent five years reporting from the paper’s Paris bureau. Earlier in his career, Delaney was a staff reporter for SmartMoney Magazine and a producer of business and public affairs programming in Montreal and New York. He received a bachelor’s degree in history from Yale University.
Johnna Marcusdirector of mobile & digital store marketingSephora
Johnna Marcus is the director of mobile & digital store marketing for Sephora. Since joining Sephora in 2011, Johnna has managed the mobile marketing & app strategy, for which Sephora secured the top spot in L2’s first Prestige Mobile IQ report. Johnna is also bridging the digital and store experiences, including capabilities like: iPads at the Beauty Studio featuring services menus, shopping & Beauty Insider loyalty program information; Product Finders and look books to assist shopping; and Mobile POS and other employee-facing service tools. Prior to joining Sephora, Johnna was the director of program management for innovation at Caesars Entertainment, where she was responsible for identifying and piloting new marketing and customer service capabilities. She began her career as project manager at Sapient Corporation, leading projects in a range of industries from financial services to travel and hospitality to automotive.
Chris Millerchief digital officerDraftfcb Chicago
Chris has created, built and led businesses in the digital marketing space for close to 20 years, most recently in his role as evp, group management director, digital, at Draftfcb Chicago. At Draftfcb, Chris is responsible for evolving the agency’s digital work across disciplines and client offerings while setting the agency’s vision and direction in the digital space. Prior to joining Draftfcb, Chris was a co-founder of Tractiv, which Element79 acquired in 2005 to build out its digital competencies. During his career, Chris has also co-founded and led chemistri (now Arc Worldwide), one of the top interactive agencies in North America. He also worked in the Leo Burnett network, growing from manager to evp/director, and started two design companies. Along the way he’s worked on Gatorade, Nintendo, Allstate, Adidas, Disney and McDonald’s.
Jonathan Perelmanvp of agency strategy and industry developmentBuzzFeed
At BuzzFeed, Jonathan Perelman works closely on all aspects of the business, with a focus on educating advertising agencies on the BuzzFeed platform and ad products. Prior to BuzzFeed, Jonathan spent six years at Google, most recently as the Global Lead for Industry Relations. He was responsible for brand identity initiatives and relationship management within the advertising and media industries. This included aligning Google’s business and public policy priorities. Google’s Operating Committee awarded the OC Award to Jonathan for his work on mergers and acquisitions. Prior to Google, Jonathan worked at financial services firm Unifund and also was the Deputy Finance Director on Cory Booker’s 2002 Mayoral run in Newark, NJ. Jonathan is a senior fellow at the Center for the Digital Future at the USC Annenberg School.